Phase: Bringing brand messages to their target

 

Costumer: Continental AG is a DAX-listed German company in the automotive sector. In Germany, Continental is market leader for tyre production. Over the years, the company has developed from a tyre producer to one of the biggest automotive suppliers in the world. Continental is one of the biggest industrial companies in the Rhine-Main-area.

 

Project: Gloria Mundi composes effective brand messages for internal communication within the division Chassis & Safety. They are published via employee events and magazines, newsletters and other convincing channels of communication and thus support a strong employer branding.

Target: Communication of corporate values, location communication, effective placement of corporate messages, informing employees about internal matters and concerns, promotion of motivation and identification of the employees with the international brand Continental