Phase: Create brand messages, bring brand messages to their target

Customer: Leading European shopfitting group for shop in shop, brand stores, displays: Alrec is an internationally oriented family company with headquarters in Mijdrecht (NL) that has been established for more than 55 years. With over 450 employees, it is one of Europe's largest providers trading in prominent product and brand presentations.

Project:  Alrec Germany, the Alrec in-Store GmbH has grown out of the cooperation of Alrec with the German store expert AMP & Brandstifter: The market entry of the Alrec Group on the strongest European market for POS marketing - Germany - with its own subsidiary.

Target: Make known Change and market launch to the industry and particularly the actual and target customers.

Press relations, industry and trade media, including trade show press relations, press conferences and exclusive placement of interviews between management and trade journalists.


Placement of corporate and product news, presentation of the manufacturer and the new national offer, explanation of the new European market strategy.