Phase: Bring brand messages to their target.

Client: Staatstheater Darmstadt (Darmstadt State Theatre) offers drama, dance, opera and concerts. Around 40 plays per year, of various categories draw up to 260,000 spectators to the Hessian metropolis annually.

Project: It can be overwhelming for spectators to keep track of such a large number of different events. The task was to present parts of the programme in a target-group sensitive manner.

Target: The intention of every theatre is to present and advertise the various, sometimes highly complex stage productions in an attractive way to make sure the potential audience visits that house instead of one of the many competitors or competing cultural offerings. In order to attract visitors of different ages the intellectual staging concepts were depicted in texts that generate excitement and anticipation without revealing too much about the form and content of the performance in advance.