Phase: Bring brand messages to their target.

Client: The label Louis Vuitton, created in 1854 by the founder of the same name, stands for fashion in the luxury segment. All over the world, 120,000 employees generate annual sales of up to 10 billion US dollars. Eight company-owned stores in major German cities offer customers the latest collections.

Projekt: A traditional brand like Louis Vuitton lives from employees who embody the company and its history and exemplify its values towards their customers. For this purpose, they received communication coaching: classic storytelling and recognising specific customer interests that go beyond the products themselves. After all, the successes of the last more than 165 years offer a lot of substance for this.

Target: Through targeted coaching that focuses on the various customer groups, the store employees – in addition to the goods – present the brand as a whole in an authentic and engaging manner.