Phase: Brand positioning

Customer: The German Society for Anaesthesiology and Intensive Care (DGAI) is the social-professional organisation for anaesthetists, intensive care, emergency and pain medics in Germany. It was founded in 1953 and currently counts just under 15,000 members.

Project:Think Tank Anaesthesia 2020 to sharpen and precisely position this medical job profile and its range of services

Conception, moderation and evaluation of a series of nation-wide workshops with exponents and representatives of the field, determination of perspectives for development, unique selling points and special features of the profession, development of long-term prognoses

Definition of the strategic positioning, presentation at the society’s annual congress and publication in the form of a position paper

Target:To convey to medical professionals from other fields, young academics and the public what anaesthesia is and what makes it an important partner in any medical treatment