Phase: Bring brand messages to their target.

Client: The US company Pfizer, with its headquarters in New York City, was founded in 1849 and is the world's second largest pharmaceutical company. Pfizer employs 97,000 people worldwide.

Project: Pfizer offers training, practice and preparation programmes for modern communication and risk management, not for itself but for clients and partners in the healthcare sector. A hands-on course concept is aimed specifically at the top management functions in healthcare.

Target: Pfizer meets its clients and partners as a diversified and responsible player. This goes beyond high-quality and effective products. In joint cooperation formats, partners are supported in the development of risk management, crisis prevention, and special communication projects specifically for the healthcare system. These were developed with Gloria Mundi and applied with some of the company's target groups.