Phase: Brand positioning, creating brand messages, bringing brand messages to their target, storytelling

Customer: Party Rent Group, European market leader for event equipment

Project: series of prestigious catalogues, handy guideline for use and exclusive coffee-table book at the same time

Apart from conventional product presentations that are organised by purpose of use and offer the user a quick overview over the product range, all individual volumes impart thrilling anecdotal stories and valuable additional facts.

Processes of selection and development, manufacturer as well as design trends are related memorably through storytelling. Outstanding equipment like premier designs modified for use at events is made comprehensible in its noteworthiness. This is added value for the user who does not only obtain a handy guideline for use but also a high-quality coffee-table book.

In the fourth and last tome of the series Party Rent itself is portrayed as a company. The purpose of the book is to grant insights and to illustrate the values of both the company and the entrepreneurs involved. Via countless employee interviews Party Rent shows face while at the same time showcasing the complex in-house processes in a way suited to laymen.

Target: The series of catalogues gets across the claim and core values of the European market leader; to be qualitatively and quantitatively able to create almost any desired atmosphere for any occasion, for any event size. The special catalogues explain the capability of range and brand by informing diversely and illustratively about form, materiality, function and practical opportunities for use of the products and the corresponding services.

Throughout the industry, this series of catalogues with its high-quality journalistic content is a unique selling point that demonstrates not only practical expertise but fundamental design competences and innovative capacity. Its economic return on investment can be seen in the development of sales: With the launch of the catalogues it increased by about 30 per cent.

The concluding company book once again conveys the events supplier’s expertise and design competences. It accentuates the company’s unique selling points regarding process and quality management and demonstrates Party Rent’s orientation towards solutions and towards their customers. As an instrument of self-portrayal the book also serves for employer branding.