Phase: Brand positioning, creating brand messages, bringing brand messages to their target

Customer: Materia ia an ambitious start-up company. They produce a drink made from a special sort oft Brazilian maté. Materia's unique taste and mind-expanding effect are due to the use of this particularly filtrated Quality extract. Dark mate, this entirely novel category of Drinks, can be enjoyed straight, but also as the Basis for Long Drinks and other bar creations.

Project: Launch communication, storytelling

Target: Creating and increasing brand awareness, positioning for a novel, alcohol-free beverage category within the German and European market